Hello.

I’m a Lead UX Researcher with experience leading discovery, evaluative, and strategic research for complex digital services. I help teams make confident and strategic product decisions by combining customer evidence, behavioural data, and commercial context. My work includes research strategy, end-to-end product discovery, usability evaluation, and building research practices within multidisciplinary teams.

I have been fortunate in my career to work with global brands allowing for access to a wide variety of industries and clients. I then made the move from agency to in-house where I spent 2.5 years leading the research work stream in Global Trade for HSBC in London before I moved to the U.A.E.

Within my career, I have worked across many notable industries including E-commerce, Telecommunications, Retail, Banking & Finance, Global Trade, Conveyancing, Creative technology, Professional standards, Tourism, Government, and VR.

As a result, I have worked with notable clients including Samsung, O2, RBS, Carphone Warehouse, Currys/PC World, Adobe, Shell, Experian, RICS, One Shot Immersive, HSBC, FAB, Mashreq, M&S Bank, Yango, Deliveroo, Saudi Tourist Board, The National, and TAMM.

I have built capabilities in businesses that has allowed me to work in numerous markets across the globe.

Australia 🇦🇺, Bangladesh 🇧🇩, Canada 🇨🇦, Egypt 🇪🇬, France 🇫🇷, Germany 🇩🇪, Hong Kong 🇭🇰, Kuwait 🇰🇼, Malaysia 🇲🇾, Mexico 🇲🇽, Oman 🇴🇲, Phillippines 🇵🇭, Poland 🇵🇱, Singapore 🇸🇬, UAE 🇦🇪, UK 🇬🇧 and USA 🇺🇸.

I specialise in building research capability through tried and tested frameworks, setting standards, governing ResearchOps, and delivering high quality CX research to clients to create positive commercial and customer impact.
To achieve this, I have worked in cross-functional teams (Developers, Designers, Data Engineers, and Product) working closely with senior management to frame and solve complex digital problems.

To hear what some of my previous colleagues have to say about me, see Recommendations on my LinkedIn.