Hi, I’m Adam

Research Lead | UX Strategy | Product Discovery | Mixed-method research | Customer Journey Mapping | Design Thinking | Project Management | ResearchOps

I am an accomplished UX/CX Researcher with 8+ years’ experience delivering actionable insights that improves user-centred design and customer experience. I lead solo and cross-functional research across agency and in-house environments, including complex multi-market studies.

Empathetic, collaborative, and commercially aware, I build trusted relationships with participants, teams, executive stakeholders, and C-suite leaders. I use design thinking to reframe complex problems, champion user needs, and balance them with business priorities in fast-paced global organisations, using evidence-based decision making and strategic influence for commercial and measurable impact.

📍 Dubai, UAE.

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